The wire and cable industry has moved from being a small industry 20 years back to a very large industry over the last decade. Although it is a volume-driven product, it has a lot of quality and technical particulars. Over a period of time, the industry has moved from the unorganised to the organised sector. However, about 35% of this industry is still in the unorganised sector. Requirements like brand and quality perception are key in this Rs 15,000 crore industry. Electrical wires and cables market is growing at a steady pace as the government is investing heavily in infrastructure development.

Mr.Amit Vats Managing Director

Increase in capacity of the existing power plants and commissioning of the new ones have resulted in higher demand for electric wires and cables. Due to the roll out of 3G and broadband, demand for electric wires and cables is likely to increase in the future.

The drivers include the huge investments made by various private companies in power sector as well as the increasing budget allocation by the government on the power sector. Power sector is the largest consumer of cables in India. Another important driver is the rollout of 3G and broadband on a pan- India basis which will boost the market as demand will increase as players look to enhance broadband penetration levels. Government impetus in refineries, power and fertilizers will offer a boost to the cable industry as almost all manufacturing companies need cables. Robust industrialization and growing urbanization are the other important drivers identified. Auto sector and railways are the other important sectors consuming wires and cables on a large scale.

Additionally, growth will be fuelled by urbanization as cables and wires will be required in buildings and offices. Challenges identified include increasing price rise and competition from Chinese imports. As the price of copper continues to increase, profit margins are squeezed and they become uncompetitive in the international market.

The wire and cables industry predominantly provides challenging opportunities in the field of manufacturing , supply chain, procurement, marketing and HR. This industry is currently undergoing a major change and portends huge opportunity for upcoming professionals and will give them a first hand experience on subjects like techno-marketing , brand building, Six-Sigma , just-in-time manufacturing , etc.

I take this opportunity to thanks all the stakes Holder of our Brand BIOCAB and shall commit to make it as the most preferred brand in the competitive market.

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